Fresno Falcons Announce Valley Wide Beverage as Official Beverage Partner

Coors Light and Monaco Cocktail join the Falcons for the 2026-27 season as professional hockey returns to Selland Arena

FRESNO, Calif. — The Fresno Falcons are proud to announce Valley Wide Beverage as the Official Beverage Partner of the organization for the 2026-27 season, bringing Coors Light and Monaco Cocktail into the Falcons family as professional hockey returns to Selland Arena.

The partnership adds another major piece to the Falcons’ growing lineup of corporate partners ahead of the club’s first season back in Fresno and will connect Valley Wide Beverage and its brands with fans throughout the upcoming campaign.

As part of the partnership, Coors Light and Monaco Cocktail will be prominently associated with Fresno Falcons hockey throughout the 2026-27 season.

The relationship continues the Falcons’ emphasis on building partnerships that enhance the overall fan experience at Selland Arena while connecting the organization with recognizable brands throughout the region.

For the Falcons, the partnership comes at an important moment as the organization prepares to welcome fans back to a building that has played a significant role in Fresno hockey history. After a 17-year absence, professional hockey returns to Selland Arena this fall, beginning a new chapter for one of the Central Valley’s most recognizable sports brands.

Valley Wide Beverage will be part of that return from the beginning.

Coors Light brings one of the most recognizable names in the beverage industry to Falcons hockey, while Monaco Cocktail adds another established brand to the partnership. Together, the brands will be featured alongside Valley Wide Beverage throughout the 

Falcons’ return season.

The Falcons have continued to expand their network of corporate and community partners throughout the offseason as the organization builds toward opening night. The Valley Wide Beverage partnership represents another step in creating a game-day environment that combines professional hockey, entertainment, community engagement and partnerships centered around the Central Valley.

With training camp and the regular season quickly approaching, preparations continue both on and off the ice at Selland Arena as the Falcons prepare to welcome a new generation of fans while reconnecting with those who have followed the team throughout its history.

The Fresno Falcons will begin their home schedule on Friday, October 9, against the Oceanside Shock, marking the official return of professional Falcons hockey to Downtown Fresno.

Fans can stay connected with the Fresno Falcons throughout the 2026-27 season at FresnoFalconsHockey.com and on social media at @FresnoFalconsHockey.

Businesses interested in becoming a Fresno Falcons corporate or community partner can contact 

partnerships@fresnofalconshockey.com for additional information.

The Fresno Falcons are proud to bring our fans and community together for a great time on and off the ice. Please enjoy responsibly and help keep our community safe. Alcoholic beverages may only be purchased or consumed by guests 21 and older.