Falcons Hire Jerry James as the Vice President of Sales

Please join us in welcoming Jerry James as the Vice President of Sales for the Fresno Falcons.

A Central Valley native, Jerry returns home to help lead the revival of professional hockey in the Valley he proudly calls home. With an extensive background in sports marketing, sales, operations, and executive leadership, Jerry brings decades of experience building successful organizations and creating meaningful corporate partnerships.

Most recently, Jerry served as President of the Atlanta Gladiators of the ECHL (East Coast Hockey League), where he helped set organizational milestones in attendance, revenue generation, and overall business performance. His leadership earned him a nomination for the ECHL Executive of the Year award.

Jerry has also made a lasting impact across the league. He was the first Chairman of the ECHL's Hockey Is For Everyone Committee, helping lead initiatives centered on diversity, inclusion, and growing the game for all. In the summer of 2021, he was recognized as one of the 50 Most Influential Latinos in Georgia by the Gwinnett Hispanic Chamber of Commerce, honoring his leadership, professional achievements, and commitment to the community.

Jerry's passion for the sports industry, proven leadership, and commitment to building strong community relationships make him a tremendous addition to the Fresno Falcons family. He is excited to work alongside our corporate partners to create innovative, customized partnerships that help businesses grow while supporting the return of professional hockey to the Central Valley.

Please join us in welcoming Jerry back home.

Welcome to the Flock. 

Talons Up!